Optimize Road Safety Design Protecting Pedestrians Means Protecting Ourselves

1. Pedestrians and Cyclists as the Vulnerable Groups in Road Traffic Accidents

Compared with various diseases, traffic accidents have a more profound and intense social impact. Among the people who die in traffic accidents in China, the vast majority are pedestrians outside motor vehicles, bicycle riders, riders of two-wheeled or three-wheeled vehicles, etc. These people are the vulnerable groups in traffic accidents and are the objects that we should focus on and protect.

The fundamental reason for strengthening the protection of the vulnerable groups in traffic accidents lies in the relatively high proportion of travel modes such as walking and cycling. Although people rely on cars for travel, after parking the car, they still need to walk from the parking space to their destination. There are many designs in parking lots that are worthy of reference for protecting pedestrians, such as the low speed limit in the parking lot, right-angle turns, separation of pedestrians and vehicles, and clear route indications. By elaborating on the above examples, we want to convey the concept that "protecting pedestrians and cyclists means protecting each and every one of us, including yourself!" to everyone, especially those "car-centered" advocates who imagine themselves sitting in a car when considering road safety issues. You may never drive a car, but you will definitely walk on the street!

II. How to Improve Road Safety? The Fundamental Principle is to Protect the Vulnerable Groups in Accidents

With more and more countries paying attention to road safety issues, there are also more and more relevant measures that can help stop the continuous increase in the number of road fatalities. After Sweden launched the road safety project with the vision of zero casualties in 1972, motorized traffic travel is still on the rise, but the number of road traffic fatalities has been decreasing year by year.

In the context of the continuous growth of motorized travel, what should our country do to achieve a breakthrough in road safety? The most fundamental principle is to strengthen the protection of the vulnerable groups in traffic accidents (that is, pedestrians, cyclists, etc.), and at the same time, we must resolutely avoid repeating the mistakes of the "car-centered" concept in the field of road safety.

To reduce road safety accidents and improve road safety, we should establish the correct value orientation and protect the vulnerable groups in traffic accidents. Judging from the action plans of the vision of zero casualties in Sweden and other developed countries, after establishing the correct values, we need to conduct a specific analysis of road safety accidents and implement comprehensive improvement measures. Road traffic safety accidents are caused by systematic failures, and these failures usually stem from the main participants in road traffic (people, vehicles, and roads).

❖Regarding human errors. Our country has long invested a large number of policy research achievements and has formulated a complete legal and regulatory system for human safety factors such as drunk driving, running red lights, and wearing helmets to deal with systematic human errors.

❖ Regarding vehicle safety. By formulating a vehicle annual inspection system, new vehicle crash tests, safety ratings, and a recall system, etc., the safety performance of vehicles can be effectively managed and controlled.

❖ Regarding road factors. Systematic deviations caused by road design will lead to more road safety accidents. Pedestrian accidents do not occur randomly in the road network system but have a certain geographical clustering, and there are indeed design problems with the roads themselves.

 About Shenzhen Starlight Road Technology Co., Ltd.:
Established in 2011, Shenzhen Starlight Road Technology Co., Ltd. is a national high-tech enterprise specializing in the R&D, production, and sales of intelligent traffic products. With 15 years of dedication and relentless effort, the company has accumulated extensive experience. Its main products include:

• Intersection Smart Networked traffic Signal Controller with English operation interface
• Single-Point Intersection Traffic Signal Controller
• LED Traffic Signal Lights
• LED Countdown Timer
• Smart Crosswalk Alert Beacon
• Integrated Traffic Signal Lights
• Sectional Pedestrian Crossing Request System
• Voice Prompt Device (Blind Clock)
• Mobile radar speed check sign
• Solar-powered radar speed feedback sign
• Solar-powered radar speed sign with vehicle license plate recognition
• Portable solar-powered traffic signal light
• Solar-powered warning traffic signal light
• Smart zebra crossing Road-embedded cast iron road stud
• LED Smart crosswalk Road-embedded cast iron Block
• Smart zebra crossing pavement-embedded pedestrian signal light
• LED Canopy Warning Signal Light
• LED Traffic Guidance Display Screen
• Smart Curve Safety Detection System

In addition, the LED traffic signal lights of Starlight Road have been exported to many overseas countries and regions. For example: Traffic signal lights in Cancun, Mexico; Solar-powered traffic signal lights in Guanajuato, Mexico; Traffic signal lights in Bangkok, Thailand; Solar-powered traffic signal lights in Chiang Mai, Thailand; Traffic signal lights in Riyadh, Saudi Arabia; Traffic warning lights in Kuala Lumpur, Malaysia; Traffic warning lights in Penang, Malaysia; Traffic signal lights in Vietnam; Traffic signal lights in Indonesia; Traffic signal lights in Cambodia; Traffic signal lights in the Philippines; Traffic signal lights in Laos; Traffic signal lights in Myanmar; Traffic signal lights in Brunei; Traffic signal lights in Turkmenabat, Turkmenistan; Traffic signal lights in Dashoguz, Turkmenistan; Traffic signal lights in Mary, Turkmenistan; Solar-powered traffic signal lights in Salto, Uruguay; Traffic signal lights in Fray Bentos, Uruguay; Traffic warning lights in São Paulo, Brazil; Traffic warning lights in Rio de Janeiro, Brazil; Traffic warning lights in Brasília, Brazil; Traffic signal lights in Salvador, Brazil; Traffic signal lights in Fortaleza, Brazil; Traffic signal lights in Dili, Timor-Leste; Traffic signal lights in Baucau, Timor-Leste; Traffic signal lights in Maliana, Timor-Leste; Traffic signal lights in Suai, Timor-Leste; Traffic signal lights in Madrid, Spain; Traffic signal lights in Barcelona, Spain; Traffic signal lights in Seville, Spain; Traffic signal lights in Málaga, Spain; Traffic signal lights in Alicante, Spain; Traffic signal lights in Ronda, Spain; Traffic signal lights in Doha, Qatar; Solar-powered traffic signal lights in Al Khor, Qatar; Traffic signal lights in Dhoby Ghaut, Singapore; Warning lights in Tampines, Singapore; Warning lights in Woodlands, Singapore; Warning lights in The Shoppes at Marina Bay Sands, Singapore; Traffic signal lights in Al Ahmadi, Kuwait; Traffic signal lights in Bandar Seri Begawan, Brunei; Traffic signal lights in Belait, Brunei; Traffic warning lights in Tel Aviv, Israel; Traffic warning lights in Haifa, Israel; Traffic warning lights in Manama, Bahrain; Solar-powered traffic signal lights in Muharraq, Bahrain; Solar-powered traffic signal lights in Dubai, the United Arab Emirates; Traffic signal lights in Abu Dhabi, the United Arab Emirates; Traffic signal lights in Ajman, the United Arab Emirates; Traffic signal lights in Johannesburg, South Africa; Traffic signal lights in Cape Town, South Africa; Traffic signal lights in Baghdad, Iraq; Traffic signal lights in Basra, Iraq; Traffic signal lights in Mosul, Iraq.

For more information on intelligent traffic solutions, please visit the Starlight Road ITS official website: //www.starlightroadits.com/ or contact us via email.